Nature's Bounty enters weight management category, adds new hair SKU




Nature’s Bounty recently debuted two new products in its Optimal Solutions line of dietary supplements. The Nestlé Health Science Company said that its Hair Growth and Metabolism Booster supplements are new ways in which women can support their hair growth and weight goals through clinically-validated nutraceutical ingredients.

Hair Growth

“As we age, hair follicles can become ‘sleepy,’ switching from growing normal hair to growing thinner, shorter peach fuzz and making hair appear less thick and full,” explained Krysmaru Araujo Torres, MD, Head of Medical Affairs, Nestlé Health Science.

The product features an Advanced Hair Complex, which is a blend of biotin, silicon and arginine.

“A study published in the Journal of Clinical & Experimental Dermatology Research​ found that women, average age 46, with hair thinning who took a dietary supplement with Advanced Hair Complex (under the name Lustriva) for three months experienced a significant increase in hair thickness measured by comparing the percentage of terminal hair to vellus [thinning] hair, compared to placebo,” explained Aileen Stocks, President Wellness Brands at Nestlé Health Science.

With several hair, skin and nails SKUs already on the shelves, Stock said the laser focus on hair comes down to one need state they kept hearing about: hair thinning.   

“Nature’s Bounty Optimal Solutions Hair Growth addresses a specific need – hair thinning – whereas the existing Nature’s Bounty Hair, Skin & Nails products contain biotin and vital nutrients to proactively support beautiful hair, glowing skin, and healthy nails from the inside out.