THE WHAT? The European Parliament has voted in favor of a set of anti-greenwashing rules that, if they are passed into law, will see sustainability claims made by companies subject to greater scrutiny, according to a report published by Edie.
THE DETAILS The proposed new directive, which passed a plenary vote by 544 votes for to 18 against (17 abstentions) will force companies to support sustainability claims with hard evidence as well as ban environmental claims based on carbon offsetting schemes and usher in a new guarantee label aimed at encouraging greater product durability.
THE WHY? MEP Biljana Borzan told Edie, “Citizens need to be properly informed, and their legal rights must be protected and strengthened. We are enabling citizens to choose products that are more durable, repairable and sustainable.”